THE WORKER

From cancer to catheter caps, diabetes to dentin hypersensitivity - I have devoted the better part of my professional life to navigating the often creatively constrictive world of health & wellness marketing and advertising, coming out the other side with work that is arresting, compelling and memorable. The bulk of my time over the last five years has been spent in creative consulting, being brought into launch campaigns and pitch scenarios, helping to deconstruct the ask, formulate the approach, deliver on the creative and sell the thinking.

In my 20 years of healthcare marketing and advertising,

I have seen few Creative Directors that bring Mike’s understanding of the business and strategic objectives to the creative product. He has demonstrated over and over again that he is a creative leader that understaands all aspects of the business. Mike’s ability to step back from the ask, elevate the discussion, and collaborate with team members to get to an audience’s deeper behavioural drivers, has consistently resulted in work that is strategically sound and emotionally impactful.

Jack McLaughlin 
Vice President, Account Director - Syneos Health Canada

A CREATIVE STRATEGIST WITH DEEP EXPERIENCE IN:

CREATIVE TEAM LEADERSHIP & MENTORSHIP / NEW BUSINESS PITCHES / BRAND LAUNCHES / REBRANDING PLATFORMS / CANADIANIZING PLATFORMS / DESIGN SYSTEM CONSTRUCTION / HARMONIZING BRAND EXTENSIONS & NEW INDICATIONS / ADVERTISING CAMPAIGNS FOR HCP, PATIENT & CONSUMER / INTERNAL MOTIVATION FOR SALES & CROSS-FUNCTIONAL TEAMS / CREATIVE BRIEF DISTILLATION & ARTICULATION / BRAND ARCHITECTURE & POSITIONING / BRAND STORY / DIGITAL & TRADITION DESIGN / USER EXPERIENCE DESIGN / MOTION DESIGN / PRESENTING & PERSUADING.

Mike is by far, the greatest Creative Director

I have ever worked with. Over our working relationship at GSK, he was so strategic, collaborative and in-tune with our business, that it was as if he worked within our organization. His creative work pushed our thinking of what was possible and he always delivered beyond expectations.

Sabrina Sharpe 
Global Marketing Director - GSK Consumer Healthcare

SOME OF THE MANY BRANDS & COMPANIES WORKED WITH:

When you work with Mike, you never have to worry

about whether or not your creative will 'wow' the client. But what really sets Mike apart is his ability to produce work that connects what’s true for the brand with what’s true for the customer. He always asks the right questions to get to the heart of the every communications challenge, and goes above and beyond in developing his understanding of the audience, the condition, the market and the competition. The result is very thoughtful creative work.

Michael Service 
Vice President, Healthcare Strategy - Believeco

FROM MARKETING AND COMMUNICATIONS STRATEGY TO CREATIVE AND ARTISTIC DIRECTION, CONTENT CREATION, EXECUTION AND DELIVERY - A PASSION FOR PROBLEM SOLVING, HUMANIZING AND ESSENTIALIZING. A CV SYNOPSIS:

PEZOULAS COMMUNICATIONS
PRINCIPAL / CREATIVE DIRECTOR / 2017 - PRESENT 

Brand consultation, strategic and creative direction, advertising and design services across all channels. Working with agencies to help service their clients’ brands from a strategic, communications and creative perspective in the form of new business pitches, launch campaigns and branding assignments. Executional support, artistic direction, design services for all branding, communications and advertising assets, in all mediums. 

BRANDHEALTH (THE OUTPOST)
FOUNDING PARTNER / CREATIVE DIRECTOR / 2005 - 2016 

Creative lead on all major brands, assignments and new client pitches. Working with ACD and Production Manager to oversee all on-going projects within studio. Member of senior management team, establishing best practices in the areas of new business development, workflow process, pricing and human resources. Collaborate closely with business units and marketing teams establishing strategic and creative direction for various brands from positioning through to execution. 

POV COMMUNICATIONS
SENIOR ART DIRECTOR / 2001 - 2005

Artistic lead on all major brands and assignments. Presentation and selling of creative concepts and design assets. Oversight, mentoring and development of studio team members. Responsible for quality control on all deliverables.

AWARDS: PM360 / Rx CLUB / MM+M

DESIGN EDUCATION AT ST. LAWRENCE COLLEGE. POST-GRADUATE EDUCATION IN AREAS OF NEW MEDIA, UX DESIGN, BROADCAST PRODUCTION AND COMPUTER ANIMATION AT SHERIDAN COLLEGE.

MIKE PEZOULAS
CREATIVE DIRECTION FOR THE 
HEALTH & WELLNESS SPACE 

mikepezoulas@gmail.com / 705 761 0346