BREZTRI:
UNBRANDED DTC CAMPAIGN TARGETING COPD SUFFERERS

Human Truth: Many COPD patients downplay or outright omit valuable information about flare-ups to their doctors out of shame or embarrassment for their role in their condition. Knowledge of these flare-ups is critical for HCPs to treat COPD properly as they are markers of significant disease progression. Idea: Superimpose the visceral nature of a flare-up onto the consequences of staying silent about it with your doctor.