SHOPPERS DRUG MART:
DTC CAMPAIGN PROMOTING SDM MEDICAL CANNABIS

Human Truth: While many societal conversations around stigma have already taken place, for the older, curious, prospective cannabis user, the psychological barriers are more around deep ingrained hang-ups or what the people closest to us might think. Idea: Leverage the trust of the SDM brand to invite people to discuss their concerns with the same professionals they trust to ask about their child’s fever medication.